SEO and E-Commerce SEO Mastery Program
SEO Course by Hamza Afzal Gondal
Master the art of driving traffic and boosting online sales through SEO strategies tailored for e-commerce success.
About the Class
Certified SEO Specialist with over 9 years of experience in digital marketing Successfully optimized over 50+ e-commerce websites, increasing their organic traffic by up to 200%
Instructor(s): Hamza Afzal Gondal
Class Duration: 2 months(16 Lectures)
Category: SEO
Starting From: 5 Febraury 2025
Schedule: Every Wednesday, Thursday & Tuesday | 5PM - 7PM
Training Outline
Week 1: Introduction to SEO
Class 1: What is SEO and Why is it Important?
Class 2: Key Components of SEO (On-Page, Off-Page, and Technical SEO)
Class 3: Understanding Search Engine Algorithms and Basic SEO Terminology
Week 2: Keyword Research
Class 4: What Are Keywords and Why Do They Matter?
Class 5: Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush)
Class 6: Long-Tail vs. Short-Tail Keywords and Identifying Search Intent
Week 3: On-Page SEO (Part 1)
Class 7: Optimizing Title Tags, Meta Descriptions, and SEO-Friendly URLs
Class 8: Header Tags and Image Optimization
Class 9: Writing SEO-Optimized Content
Week 4: On-Page SEO (Part 2) and Technical SEO
Class 10: Internal Linking Strategies and Practical On-Page SEO Workshop
Class 11: Website Crawling, XML Sitemaps, and Robots.txt
Class 12: Page Speed Optimization and Mobile-Friendly SEO
Week 5: Off-Page SEO
Class 13: Understanding Backlinks and Strategies for Building Quality Backlinks
Class 14: Guest Blogging, Outreach, and Social Signals for SEO
Class 15: Monitoring Backlink Quality and Practical Workshop
Week 6: Local SEO
Class 16: What is Local SEO and Why is It Important?
Class 17: Google My Business Setup, Managing NAP Consistency, and Local Keyword Research
Class 18: Local Citations, Reviews, and Practical Workshop
Week 7: E-Commerce SEO Essentials
Class 19: Differences Between Traditional SEO and E-Commerce SEO
Class 20: Keyword Research for Product Pages and Optimizing Product Titles
Class 21: Managing Product Variants, Categories, and E-Commerce URL Structure
Week 8: Advanced E-Commerce SEO and Final Assessment
Class 22: Schema Markup for E-Commerce, Handling Out-of-Stock Products, and User-Generated Content
Class 23: Conducting an SEO Audit and Fixing Common SEO Issues
Class 24: Group Project Presentation and Course Wrap-Up
Introduction to After Effects:
1.1: Interface overview
1.2: Understanding compositions and layers
Animation and Motion Graphics:
2.1: Keyframes and basic animations
2.2: Creating simple motion graphics
Text Animations and Visual Effects:
3.1: Adding and animating text
3.2: Introduction to visual effects (VFX)
Promo Video Editing and Templates:
4.1: How to edit promo videos
4.2: How to use templates in After Effects
4.3: Combining Premiere Pro and After Effects workflows
4.4: Creating a final project with motion graphics and effects
