What will Students learn from this lecture...

• Campaign Setup and Management: Learn how to create effective Google Ads campaigns from scratch, including selecting the right keywords, creating compelling ad copy, and setting up targeting options to reach your desired audience.

• Understanding Ad Formats and Extensions: Gain insights into different ad formats available on Google Ads, such as search ads and display ads as well as how to utilize ad extensions to enhance your ad's visibility and performance.

• Optimization Techniques: Explore strategies for optimizing your Google Ads campaigns to improve their performance and achieve better results, including bid management, ad testing, and landing page optimization.

• Google Search Ads: Learn how to craft compelling ad copy and select relevant keywords to maximize your ad's visibility on search engine results pages. Additionally, you'll understand how to strategically bid for ad placement and utilize extensions to enhance your ad's performance and drive targeted traffic to your website.

• Google Display Ads: Learn how to design visually captivating ads and strategically target them to specific audiences across websites, apps, and videos within the Google Display Network, increasing brand exposure and driving relevant traffic to your website.

Tax Deduction: Please note that a 16% tax will be applied to your purchase.